After more than 20 years in the forklift industry, people are sometimes surprised when I tell them, “I don’t think you should buy this forklift.” It sounds like a strange thing for someone in equipment sales to say. After all, my job is to sell forklifts.
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One conversation I have had hundreds of times over the years starts the same way: “Gene, I found a forklift online that is $8,000 cheaper than yours.” Sometimes, they are absolutely right. Sometimes they have found an excellent machine at a great price. But just as
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One of the things this business has taught me over the years is that the best forklifts rarely get anyattention. Nobody calls me to say,“Gene, our forklift worked perfectly again today.” They call when production stops.They call when a shipment cannot get loaded.They call when an
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