
When a Bigger Forklift Isn’t the Better Forklift
When a Bigger Forklift Isn’t the Better Forklift One of the most memorable conversations I’ve had during my career started with a customer who called looking for a 40,000-pound forklift. After about twenty minutes discussing his operation, I told him something he wasn’t expecting: “I don’t think you need a 40,000-pound forklift.” He laughed and replied, “You’re the first forklift salesman who’s ever tried to sell me a smaller machine.” That conversation illustrates one of the biggest misconceptions in material
















