Why I Sometimes Tell Customers Not to Buy From Me
After more than 20 years in the forklift industry, people are sometimes surprised when I tell them, “I don’t think you should buy this forklift.” It sounds like a strange thing for someone in equipment sales to say. After all, my job is to sell forklifts. But I’ve learned that the best long-term business relationships aren’t built on closing every deal. They’re built on helping customers make the right decision, even when that decision doesn’t benefit me today. Here are
















