One of the things this business has taught me over the years is that the best forklifts rarely get anyattention. Nobody calls me to say,“Gene, our forklift worked perfectly again today.” They call when production stops.They call when a shipment cannot get loaded.They call when an
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What Makes One Used Forklift Worth $12,000 and Another Worth $22,000? Two forklifts can have the same capacity, the same fuel type, and even similar hours, yet sell for dramatically different prices. To someone looking at a few online listings, that difference can seem arbitrary. It
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One of the questions I am asked most often is: “Should we repair this forklift, or is it finally time to replace it?” There is no one-size-fits-all answer. I have seen forklifts with more than 15,000 hours continue to provide years of dependable service. I have
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When people ask me what I do for a living, the simple answer is that I sell forklifts. The reality is, there’s a lot more to it than that. One of the things I enjoy most about this business is that no two days are ever
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Relationships Still Drive the Market The used forklift industry is built on relationships. Dealers, rental companies, fleet managers, and end users often know one another through years of doing business. Many quality machines are sold before a listing is ever created. Why It Happens Dealers already
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One of the most memorable conversations I’ve had during my career started with a customer who called looking for a 40,000-pound forklift. After about twenty minutes discussing his operation, I told him something he was not expecting: “I don’t think you need a 40,000-pound forklift.” There
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When a Bigger Forklift Isn’t the Better Forklift One of the most memorable conversations I’ve had during my career started with a customer who called looking for a 40,000-pound forklift. After about twenty minutes discussing his operation, I told him something he wasn’t expecting: “I don’t
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The First Question I Ask Isn’t “What’s Your Budget?” Most people assume the first question a forklift salesperson asks is, What’s your budget?’ While budget is important, it usually isn’t where I start. Instead, the first question I ask almost every customer is: What are you
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One of the biggest advantages of being a leading Hoist forklift dealer is the quality of equipment that comes back to us. Every trade-in is different. Some machines are ready to go after a thorough inspection. Some receive targeted repairs. Others undergo a complete refurbishment. For
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