When a Bigger Forklift Isn’t the Better Forklift

One of the most memorable conversations I’ve had during my career started with a customer who called looking for a 40,000-pound forklift. After about twenty minutes discussing his operation, I told him something he was not expecting: “I don’t think you need a 40,000-pound forklift.” There

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Why JMG Pick & Carry Cranes Don’t Need Outriggers

Many people seeing a JMG pick & carry crane for the first time ask the same question: “Where are the outriggers?” The answer highlights one of the biggest differences between a traditional crane and a true pick & carry crane. Most conventional mobile cranes require outriggers

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Why Electric Power Is About More Than Zero Emissions

For many people, the first thing that comes to mind when they hear “electric crane” is zero emissions. While that’s certainly an important advantage, it’s only one of many reasons companies are choosing battery-powered lifting equipment. Electric power can also improve productivity, reduce maintenance, and make

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When a Bigger Forklift Isn’t the Better Forklift

When a Bigger Forklift Isn’t the Better Forklift One of the most memorable conversations I’ve had during my career started with a customer who called looking for a 40,000-pound forklift. After about twenty minutes discussing his operation, I told him something he wasn’t expecting: “I don’t

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How Much Can It Really Lift? Understanding Crane Capacity

When someone asks, “How much can it lift?” the answer isn’t always as simple as a single number. Just like a forklift’s capacity changes depending on the load center, a crane’s lifting capacity depends on several factors. Load weight, load dimensions, pick radius, boom configuration, and

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The Forklift Buying Guide: 10 Questions Every Forklift Buyer Should Ask Before Signing a Purchase Order

Don’t Buy a Forklift Until You Can Answer These Questions Do you need a Forklift Buying Guide? Purchasing a forklift is a significant investment, and the wrong decision can cost far more than the purchase price. Over the past 15+ years in the material handling industry,

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Five Jobs That Usually Don’t Need a Large Crane

When people think of lifting heavy equipment, it’s easy to assume that bigger is always better. But in many industrial environments, the most efficient solution isn’t the largest crane on the jobsite—it’s the one that’s best suited for the application. Here are five jobs where a

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The First Question I Ask Isn’t “What’s Your Budget?” | Buying the Right Forklift

The First Question I Ask Isn’t “What’s Your Budget?” Most people assume the first question a forklift salesperson asks is, What’s your budget?’ While budget is important, it usually isn’t where I start. Instead, the first question I ask almost every customer is: What are you

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Featured Machine: JMG MC100.08

Not every lifting application requires the largest crane on the market. In many industrial environments, the ability to work efficiently in confined spaces is just as important as raw lifting capacity. That’s exactly where the JMG MC100.08 shines. The MC100.08 is a fully-electric pick & carry

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