One of the most memorable conversations I’ve had during my career started with a customer who called looking for a 40,000-pound forklift. After about twenty minutes discussing his operation, I told him something he was not expecting: “I don’t think you need a 40,000-pound forklift.” There
Read MoreWhen a Bigger Forklift Isn’t the Better Forklift One of the most memorable conversations I’ve had during my career started with a customer who called looking for a 40,000-pound forklift. After about twenty minutes discussing his operation, I told him something he wasn’t expecting: “I don’t
Read MoreThe First Question I Ask Isn’t “What’s Your Budget?” Most people assume the first question a forklift salesperson asks is, What’s your budget?’ While budget is important, it usually isn’t where I start. Instead, the first question I ask almost every customer is: What are you
Read MoreOne of the biggest advantages of being a leading Hoist forklift dealer is the quality of equipment that comes back to us. Every trade-in is different. Some machines are ready to go after a thorough inspection. Some receive targeted repairs. Others undergo a complete refurbishment. For
Read MoreHow to Choose the Right Forklift for Your Business: A Practical Guide Estimated Read Time: 5–7 min | Category: Buying Guide | SEO Tags: forklift buying guide, how to choose a forklift, forklift for warehouse, electric vs propane forklift INTRO Whether you’re outfitting a new warehouse,
Read MoreUnderstanding Forklift Load Center — And Why Talking to a Specialist Before You Buy Could Save You Thousands If you’ve ever shopped for a forklift, you’ve probably come across a spec sheet that reads something like: “5,000 lb capacity at a 24-inch load center.” Most buyers
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